Description

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This book is providing very good insight about qualitative research methodology as a new perspective for the students as well as researchers to pursue subjective research other than quantitative research. This book addresses the subtopics of selecting research design, sampling and collection of data, face validity, pilot testing and data analysis by using conceptual content analysis. Moreover, this book is a good addition in academia as it discusses about content analysis when qualitative research methodology is applied to collect data and then analyze the collected data through Atlas.ti software. Hence, this book helps student / prospective researchers to carry their research in different perspective.