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The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and Its Effects Across Nations (Handel Und Internationales Marketing Retailing and Internati) (Paperback)

The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and Its Effects Across Nations (Handel Und Internationales Marketing Retailing and Internati) Cover Image
By Cathrin Huber
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Description

Publication in the field of economic sciences

About the Author

Dr. Cathrin Huber received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.

Product Details
ISBN: 9783658197636
ISBN-10: 3658197633
Publisher: Springer Gabler
Publication Date: November 7th, 2017
Pages: 181
Language: English
Series: Handel Und Internationales Marketing Retailing and Internati
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