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The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness (Familienunternehmen Und Kmu) (Paperback)

The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness (Familienunternehmen Und Kmu) Cover Image
By Margarete Rosina
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Description

Publication in the field of economic science.

About the Author

Dr. Margarete Rosina wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.

Product Details
ISBN: 9783658196981
ISBN-10: 365819698X
Publisher: Springer Gabler
Publication Date: October 5th, 2017
Pages: 188
Language: English
Series: Familienunternehmen Und Kmu
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