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"It is rare indeed to find so many important themes in U.S.-China relations addressed with both humor and analytical verve. No American businessman can afford to sit down at the negotiating table without having perused this book It will delight professionals and general readers alike."--Vera Schwarcz, Wesleyan University

"Den Leventhal hits the mark with his personable memoir that presents B-School quality case studies for market entry development in the international arena. His easy-going, and often times humorous, narrative belies the hard-hitting realities of opening new business markets in a culture foreign to our own. I feel certain that any businessman seeking to act on an international business opportunity will find golden nuggets in this engaging read about 30 adventurous years of opening business in China." --Chip Brittingham, CFPPresident Bayview Investment Counsel, Inc.