Description

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By the end of the 1970s Romania tourism was blooming and the hotel industry appeared to be strong and healithy... That bright period is still vivid in the minds of several generations of Romanians including the present politicians, whi believed that foreign tourist did not forgot their time spent in Romania, experiencing its bveautifl landscapes and Romanians traditional hospitality. In this respect, the book's aim is to analyse the evolution of the Romanian tourism and hotel industry after 1990s until now. Does Romanian tourism reach the level of development from the golden age of 1970s? How well developed is the Romanian hotel industry? Has Romania managed to buid a country brand and differentiate with certain forms of tourism from other coutries competing in this area? By adressing and debating this issues the book Romania as a tourist destination and the Romanian hotel industry is must reading for practioners in the tourism business, like business managers, owners, consultants, corporate financiers, private investors and should also be of particular interest to academic community especially students in the business and tourism subject related areas.

About the Author

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Cornelia Pop - Professor of Financial Markets at Babes-Bolyai University from Cluj-Napoca; PhD in Finance since 1997 from Babes-Bolyai University. Between 2002 and 2004 - director of a research grant regarding the relationship between the hotel industry and the financial markets. Smaranda Adina Cosma - Associate Professor of Marketing at Babes-Bolyai University from Cluj-Napoca. She received the PhD in 2004 in Marketing. She had a fellowship at Michigan State University, The School of Hospitality Business (2001) and was guest professor at HWT Chur, University of Applied Sciences, Switzerland (2006). Adina Letitia Negrusa - Senior Lecturer of Management at Babes-Bolyai University from Cluj-Napoca. She received the PhD from West University from Timisoara in 2004 in Management science and B.S. from Babes-Bolyai University Cluj-Napoca Claudiu Emil Ionescu - Associate Professor of Design at West University from Timisoara. He received B.F.A. at the Ioan Andreescu University of Arts and Design from Cluj-Napoca; PhD in Marketing at West University from Timisoara Nicolae Marinescu - Senior Lecturer and ERASMUS Program coordinator at the Transilvania University of Brasov, PhD in Management and business consultant