About the Author

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Hilary JM Topper, MPA, is a 30-year public relations veteran. She runs both HJMT Public Relations Inc., a full-service public relations and social media agency, and HJMT Media Company, where she curates two blogs and a podcast. In addition, she is an adjunct professor at Hofstra University where she teaches digital communications and public relations classes to undergraduate and graduate students. Hilary has written two other books: Everything You Ever Wanted to Know About Social Media (2009) and Branding in a Digital World (2019). In her spare time, she trains for endurance events, including triathlons. She is a level 1 USA certified coach, a Galloway-certified running coach, and a certified personal trainer. She runs an international triathlon team, WeREndurance, and she has a local running club where she meets weekly with her members. Hilary lives on Long Island with her family.